Digital Signage Solutions Help to improve Hotel Employee Productivity

Hotels typically lag behind other industries when it comes to technology spending. Capital investment is directed towards adding better amenities or renovating the home in efforts to remain aggressive or drive occupancy and ADR. Tech spending is increasing, however, and one emerging region is digital signage.

A digital signage network generally includes large flat panel LCD or plasma displays which are driven by networked media gamers, which are customized, application-specific computers. They can be updated remotely over standard internet protocols and also have robust scheduling software which allows hotels a distinctive new way of contacting their guests at the stage of contact. The content they deliver is just limited to the creative ability from the designer. As a new marketing communications medium, a digital signage network may be used to playback relevant information towards the guests (weather, airline info, information, etc. ), branding messages, marketing messages, or even third party advertising which could provide a new revenue source for that hotel.

Digital signage can additionally replace outdated electronic reader panel systems and improve employee efficiency. For many hotels, displaying the meeting schedule information could be a chore. Employees input the information within their sales and catering software and print a copy every time this changes. After it is imprinted out, they distribute copies to show cases located throughout the home. In other cases, they might have to take the printed sheet to another computer system and input the information again manually. The meetings or even group schedule then gets dispersed to outdated television displays as well as in-room systems.

While these techniques may “work”, they are out-of-date and inefficient. It is unneeded for employees to waste their own time inputting meeting information by hand. A digital hotel signage solution can interface using the hotel’s existing sales and occasion management programs, dynamically distributing the meeting agendas to flat panel monitors located through the hotel. Employees will no longer be asked to spend time updating meeting schedules plus they can focus their time and efforts on catering for their guests and groups.

Not just will the digital hotel signs network improve hotel employee efficiency, but it will also are capable of displaying attractive, compelling, as well as dynamic content. When groups enter the home and see digital signs that welcome them personally and can include their logo, for example, they’ll feel at home. In add-on, it will reinforce their decision to make use of that hotel as the host of the events.